As Black Friday draws near, the anticipation for Cyber Monday and Cyber Week reaches a fever pitch. Are you fully equipped to capitalize on this peak online shopping period?

For many businesses, this time of year is the most intense. To make the most of the holiday shopping rush, it's crucial to ensure your company is poised and ready for action.

While the ideal scenario involves having your holiday marketing plans well in motion, there's still time to conduct a comprehensive review using this essential checklist. These steps will help guarantee your business reaps maximum benefits from the efforts invested leading up to the holiday shopping season.

1. Streamline Operations with Marketing Automation

With the surge in online holiday shoppers, providing a seamless, positive customer experience without automation is increasingly challenging.

Marketing automation can significantly free up your time by managing routine tasks like welcome emails, order confirmations, updates, and follow- . . .